Is your business considering a move to using Groupon, Living Social, Plum District, or a similar deal site to attract new buyers as we head into the holiday shopping season? Read this article in USA Today from Rhonda Abrams on Small Business Strategies: Deal site or no deal site?
Abrams walks you through ten items that can make or break your experience in running a flash sale. She interviewed small businesses who have gone the daily deal route to see what contributed to their success or failure. While we have used daily deals sites once or twice for trying out local services, we haven’t ran a deal on them for our business.
Why are or aren’t you going the daily deals route in marketing your company?