Image courtesy Sean MacEntee
There’s a lot that small businesses can learn from the way big businesses approach Facebook, but the separation between your little company and international corporations isn’t as vast as it may sometimes appear.
This article suggests that the number one way to succeed with Facebook is to have a plan and a strategy. Large corporations have established goals within their social media marketing plan, small businesses should do the same. “You may not have the same manpower or finances to assign to your Facebook efforts that big businesses possess, but that doesn’t mean you can’t plan ahead.”
Another major point is to take action.
This is where you, as a small business owner, really have an advantage. Posts to your wall from your customers become instantaneous feedback that you can use to make appropriate changes, resolve issues and even enjoy compliments. And because you’re the owner, you make the decisions.
Full article at: Social Media Examiner.