Last week the opportunity to read a not yet released book by Guy Kawasaki and Shawn Welch came my way and I jumped at it. Boy, I’m glad I did, this is a fantastic book – jam packed with resources for any small business. I really know nothing about writing a book, except what I’ve heard from people who I’ve interviewed, so this also provided me with an insight into this tricky venture.
First off, APE covers every tiny detail you would need, or want, to know about writing a book, publishing it, marketing it, selling it, getting press, and everything else it could entail. The aspect of the book that captured me was that all of the resources provided in the book are also applicable to marketing a business, any business. I’ve been working with, and marketing for, small businesses for many years, and let me tell you – this book has it all. It is worth more than it’s weight in gold.
APE: Author, Publisher, Entrepreneur-How to Publish a Book is now available to everyone on Amazon as an eBook, or for Kindle, for just $9.99. This would be a phenomenal book to gift to any entrepreneur, small business owner or writer.