15 Practical Branding Hacks For Solopreneurs

June 25, 2018

The process of branding starts when an individual crafts an idea of a startup. The strategies involved in the process build and nourish the business growth. The whole idea of branding revolves around the effective […]

Three C’s to Overcome Customer Objections

April 2, 2018

Wall-to-Wall Satisfaction Jan Carlzon ignited the customer service revolution when he devoted millions of dollars to provide training for each of Scandinavian Airlines’ 20,000 employees. He did this at a time when SAS was losing […]

Corporate Social Responsibility & Small Business Management

March 30, 2018

Corporate social responsibility isn’t just for corporations. Businesses varying in size are understanding that maximizing profits by cutting corners and succumbing to environmental and social irresponsibility is not in their best interest. In fact, profits […]

The Legal Issues of Employee Video Surveillance

February 19, 2018

Companies invest a lot of money for state of the art IT systems and infrastructures to ensure that they can easily access information. Improvements in technology have made it possible to include surveillance systems. This […]

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