Tips on Developing a Promotional Strategy

March 6, 2013

When you have a business or a brand that you want to grow, doing so is possible by implementing the proper marketing and promotional strategies. Using a well-designed promotional strategy will increase your credibility and […]

Project a Big Brand While Working from Home

February 25, 2013

I’ve worked out of a home office for years, but haven’t had to sacrifice anything that a big office offers. Part of my initial business strategy was to take advantage of the UPS Store’s many […]

Methods and Challenges in Small Business Marketing

February 14, 2013

This infographic is quite surprising! It’s hard to believe that print marketing is more widely used than social media marketing and online advertising, but the percentage of businesses who intend to increase social media usage […]

How to Use Twitter to Bring in Business

February 10, 2013

Nearly every business includes social media in their marketing plan, all though some do not incorporate Twitter. Of those who do, Twitter is still often underutilized, yet has the potential to dramatically increase traffic to […]

5 Reasons Why You Should Offer Discounts

February 7, 2013

There is a lot of skepticism about offering products at a discount. But this business strategy as a short term and occasional tactic to boost sales can do more good than harm to small businesses. […]

Build Your Brand and Market with Social Media (Ep. 50)

February 6, 2013

Carissa interviews Timothy Carter, Social Media Specialist and Brand Builder for Small Businesses.  Timothy shares his advice on  which social media networks small businesses should participate in, and why.  He also shares how to best […]

The Vine: Twitters New Micro-Video App

January 30, 2013

Twitter’s new App for iOS devices is all a Twitter (no pun intended)!  The Vine is a micro-video recording and sharing app that makes creating a creative and fun video easy. This clip talks about […]

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