Should Small Businesses use Social Media or Email Marketing?

Email Social Media MarketingImage courtesy 14clicksNick

Small businesses that combine email marketing with social media marketing are more successful with their marketing campaigns than those who use email alone, according to new data from Constant Contact®, Inc. “Use email to communicate with your current customers and social media to reach new customers”.

Constant Contact examined results data from small businesses and nonprofits that have combined their email marketing with social media marketing to those using only email marketing. Key findings include:

  • Faster list growth: From June 2010 through August 2011, those using both social media and email marketing saw 14.43 percent list growth, while those using only email marketing saw 8.96 percent list growth.
  • Larger average list size: Those using both tactics have email lists that are 53 percent larger on average than their email-only counterparts.
  • Higher click-through rates: The average click-through rate for those using both email and social media marketing was 59.3 basis points higher than for those using email only.

Read the article in it’s entirety at Constant Contact

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