Up until recently, it was considered a luxury and a symbol of prestige for a company to operate in an ecologically responsible manner. Such an approach indeed was relatively expensive, in part because there was […]
Over the past 2 years, I’ve interviewed almost 200 women about how they manage running their businesses, their families, their health and their sanity. Each woman I’ve come across has taught me so much about […]
Whether the economy is up or down it is always important for small businesses to be resourceful and creative when it comes to marketing their brand. The “Guerilla” approach to marketing is the route most […]