BUSINESS OWNERSHIP

Branding

If you Build It, They Will Come: Brand Tribalism

Even though “brand tribalism” is a term that’s bandied about, few businesses understand what it is besides “something we need to get.” In this article, we’ll explore a definition, purpose, and implementation of brand tribalism. […]

SMALL BUSINESS TIPS

RESOURCES

Business Ownership

12 Lessons from Small Business Rule Breakers

Over the past 2 years, I’ve interviewed almost 200 women about how they manage running their businesses, their families, their health and their sanity. Each woman I’ve come across has taught me so much about […]