Why Personal Branding Is Important For Small Businesses : Marketing

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Image courtesy Jeff Lowe

Personal Branding Expert, Dan Schawbel, writes that “A personal brand can always be leveraged by an entrepreneur to regain momentum, capture attention and even start a new business faster than their previous one. Look at major entrepreneurs, such as Meg Whitman, Bill Gates, Tony Hsieh and Donald Trump. Even Carol Bartz, the former CEO of Yahoo!, built a strong brand before her departure.  Bottom line, you’re familiar with them and they have a sense of credibility and prestige that you trust and respect. They’ve found ways to use their personality, showmanship and intelligence to their advantage. As an entrepreneur, you too need to build a brand if you want a long-term career as a business owner.”

Brand yourself by creating a website
When people go to search for you, what comes up? If you haven’t built a website for yourself, then other people will control your brand. If you receive negative press, it might appear first for your name in a Google search. You need to create a website under your full name (yourfullname.com) so that you know what people will find when they search for you and you can be proud of it. You would be surprised how many people search for my name as a way to learn more about my business. Give people multiple ways to learn about you and your company.

Full article at Why Personal Branding Is Important For Small Businesses.

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