How To Incorporate Infographics Into Your Business

using infographics in businessIf you’re running a company, and want to inform and inspire your staff, it can be tough to do with plain pages of text or simple facts and figures. When delivering training sessions or holding a meeting, you might be the best talker in the world – but for many of us, nothing beats a visual aid when it comes to taking in new information.

Infographics are being used more and more by business, due to their versatility and effectiveness when conveying statistics or processes. If you aren’t using them in your business yet, then you should be – they save time, and help to make your information stick in the mind of your employees.

If you’re unsure of how to work them into your business model, try following these steps – and you’ll be certain to boost motivation amongst your staff:

Drop them into your training material

When first starting with a company as a new employee, it can be easy to feel overwhelmed when taking on board new practices and getting used to the processes in place. Pages and pages of stats and text in your training manual isn’t going to help matters, so why not make things easier? Ease your new staff in with some flow chart infographics, explaining how your business works. For example, if you’re a manufacturing company, your infographic might be a diagram detailing the process from raw material to finished product.

Use them in seminars and meetings

Whether you’re excited or dismayed by your recent financial performance, simply explaining or relaying figures to your staff in meetings won’t always get across the gravity of the situation. If you want your audience to fully grasp the proportions of the numbers your business is dealing with, try using a line graph or a bar chart. Similarly, if you’re gaining (or losing) market share and want to invigorate your workforce by sharing this info with them, a pie chart is always an excellent tool.

Choose the right medium

Always identify what kind of information it is you want to relay before deciding on your infographic. As previously mentioned, for showing processes, choose a flow chart. Figures are best suited to graphs. Geographical trends always work better on map-based infographics. And written facts or snippets of info tend to look good on typographical designs.

Ensure accuracy

Your infographic might be the most attractive looking material to ever grace a meeting, but don’t forget what the primary purpose of it is – to convey information. When it comes to infographics, snazzy designs and striking colour schemes are nothing without credibility, so be sure to do your research and check the accuracy of your raw info before importing it into your design.

This article has been written by Adam, who writes for a UK company supplying Ricoh Toner to businesses and consumers.

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