Whether we like it or not, 50% of most employees don’t negotiate their initial job offer. Some of them simply don’t know how to negotiate, whereas others are afraid that it might offend the interviewer […]
Hiring new staff is expensive, particularly when your small business is just taking off. It may seem unnecessary to hire a human resources specialist when you only have a handful of employees and limited funds. […]
In today’s global economy, small businesses are forced to compete with huge companies from all around the world. This means that small business owners must cut costs and improve productivity in every facet of their […]
There comes a time when every small business owner wonders whether he or she has chosen the right business structure. It’s best to do this kind of ruminating right at the outset, when you have […]
Freebies and promotional items are a great way to share your brand with potential clients and customers. However, if you rely only on pens, calendars, cups and like items to create interest in your tradeshow […]
Some people think that marketing is completely sales, and if one were to speak to an insurance salesman at a networking event, they would probably agree. I have been on numerous interviews where the description […]
If you want to reach local customers and keep them coming back to your business, text-message marketing is one of the most effective strategies for doing so: While email marketing messages are opened by less […]
Building a brand is one of the most complicated processes in marketing, if not the most complicated one. It took decades for some companies to even reach the, let’s say, standard of a brand. Nevertheless, […]
