For any start-up, ensuring that people know about your company is essential to success. No matter how innovative or astonishing the product or services your company offers, without proper marketing and publicity, the company might as […]
It’s true when they tell us that it’s much more effective to keep an existing customer than it is to bring in a new one. The biggest brands of today know this and understand the […]
Privacy as an independent term means the state of being away from the observation of other people. It is freedom from unauthorized intrusion. It may not refer to physical seclusion always, and therefore, even while […]
90% of mobile customers use text messaging. SMS is a fast, cost effective and measurable marketing tool. Here are some text-etiquette tips, steps to building your SMS list, what to know about data protection and […]
Building a solid brand is a lot like building a great marriage. It takes time, flexibility and even just good old-fashioned tender loving care. According to the Bureau of Labor Statistics, there are approximately 4 […]
In the wake of the Target security breach, where up to 70 million customers’ credit and debit card details were targeted by fraudsters, more and more businesses are looking to strengthen their IT infrastructure and […]
As a small business, you might not think that you can compete against the “big boys” in your particularly industry. However, by having an effective social media engagement plan, you can achieve amazing results with […]
White shoes with the telltale Nike swoosh were on the feet of NCAA basketball players in the 1970s before they were worn by Michael Jordan in the 1990s. Usain Bolt enjoyed sponsorship by Puma after […]
