A logo is more than just a pretty image for customers to look at while they use a product or service. It’s the face of an entire brand, a symbol that determines how people feel about that particular company. For example, if a restaurant’s logo is cold and unappetizing, potential customers are going to associate that image with their food.
So what sort of ingredients do you need to cook up a tasty, irresistible logo? This infographic will provide you with tips and ideas related to each of the qualities that a successful logo design must have.
Infographic courtesy Company Folders
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A logo must also look good when applied to many different advertising options such as billboards and banners whilst still grabbing the attention of it’s audience.