If you Build It, They Will Come: Brand Tribalism

February 21, 2014

Even though “brand tribalism” is a term that’s bandied about, few businesses understand what it is besides “something we need to get.” In this article, we’ll explore a definition, purpose, and implementation of brand tribalism. […]

Brand Awareness – Start Local

December 17, 2013

Building a brand is one of the most complicated processes in marketing, if not the most complicated one. It took decades for some companies to even reach the, let’s say, standard of a brand. Nevertheless, […]

A Quick Guide to Branding

October 13, 2013

This post was originally published on the Standford Technology Ventures Program Blog and Forbes Branding is often seen as a fluffy subject. It’s de-prioritized because it is neither tangible, nor easily measurable and belongs more […]

5 Innovative Promotional Products to Leverage Your Brand

May 23, 2013

With growing cutthroat market competition everywhere, it is becoming very difficult to keep customer attention from straying to other, competing brands. A proven technique to gain customer attention and turn that attention into profitable business […]

Project a Big Brand While Working from Home

February 25, 2013

I’ve worked out of a home office for years, but haven’t had to sacrifice anything that a big office offers. Part of my initial business strategy was to take advantage of the UPS Store’s many […]

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