For any start-up, ensuring that people know about your company is essential to success. No matter how innovative or astonishing the product or services your company offers, without proper marketing and publicity, the company might as […]
It’s true when they tell us that it’s much more effective to keep an existing customer than it is to bring in a new one. The biggest brands of today know this and understand the […]
Building a solid brand is a lot like building a great marriage. It takes time, flexibility and even just good old-fashioned tender loving care. According to the Bureau of Labor Statistics, there are approximately 4 […]
White shoes with the telltale Nike swoosh were on the feet of NCAA basketball players in the 1970s before they were worn by Michael Jordan in the 1990s. Usain Bolt enjoyed sponsorship by Puma after […]
Have you got a website that isn’t ranking well in Google? Are you about to get a new website built but have spent all your budget on design and development? Are you afraid of hiring an […]
What Happened to the Good old Days? With the nature of commerce trending more and more to online channels, small business owners today face many unique challenges. In the not too distant past, we may […]
Even though “brand tribalism” is a term that’s bandied about, few businesses understand what it is besides “something we need to get.” In this article, we’ll explore a definition, purpose, and implementation of brand tribalism. […]
Whether you just have a fantastic idea, are a start up or already operating successfully and looking to expand, if you feel you have a lucrative business or product and could use financial backing, then […]
