Creating a Logo Design: A Helpful Guide!
A logo reflects the image of a company. It is the manifestation of a company’s mission and business philosophy and stands for its history, present and future. It plays a crucial role in the image […]
Marketing
Where Do You Want to Land with Your Brand? On Top of Course!
Just as we as human beings prefer to have our own personal identity and personality, the same goes for businesses. Generally, for any product or service to stand out, the brand needs to be customized […]
Email Marketing 101: 5 Ways to Create a SPAM-Free Email
I’ve been in the email marketing industry for 12 years and in the direct marketing business much longer, although I won’t date myself by saying precisely how long! Despite all the innovations in the space […]
5 Innovative Promotional Products to Leverage Your Brand
With growing cutthroat market competition everywhere, it is becoming very difficult to keep customer attention from straying to other, competing brands. A proven technique to gain customer attention and turn that attention into profitable business […]
How to Generate Local Traffic for Your Blog
Most small businesses work with customers in a specific geographic location. They don’t have e-stores or any way to do business with people who can’t enter their physical location. Yet most of the advice you’ll […]
How Technology is Influencing Small Business Marketing
It seems like technology is changing the role of the small business marketer almost daily. Marketing professionals not only have to understand branding and communication, but also must be well-versed in technology and the latest […]
Tips for Getting PR, Media, and Press (Ep. 57)
Ryan Evans, CEO of Bitesize PR, a press marketing company for small businesses, talks with Carissa in Episode 57. Ryan shares what small businesses can do immediately to help get press, tips on how and […]
Tips on Selecting a Graphic Designer
In a recent post inquiring about what businesses struggle with, I received an incredible amount of responses, and two things dominated. Getting PR and hiring a graphic artist. Odd huh? I was expecting to hear […]
