Do I need a Company Mascot?

It’s not the easiest question to answer. It really depends on if you’re great enough to have one. There is nothing quite so lame as showing up to your office to find your stuffy boss […]

A Quick Guide to Branding

This post was originally published on the Standford Technology Ventures Program Blog and Forbes Branding is often seen as a fluffy subject. It’s de-prioritized because it is neither tangible, nor easily measurable and belongs more […]

4 Ways to Compete With Amazon And Win

Are you a small ecommerce business looking to compete with the retail giant, Amazon? Well, here’s how you can do just that (and win!) While the amazon rainforest sadly diminishes each day, the online amazon […]

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