In this era of social media, search engine optimization, and a kaleidoscopic array of other digital advertising tools being deployed by digital marketers, you wouldn’t be alone if you’d started to think that more traditional […]
The numbers are so skewed that even the word “staggering” seems conservative. More than half of all web traffic is accessed through a smartphone. Guess what? If you think we’re still living in a desktop/laptop […]
Mobile is the dominant marketing channel; with an open rate of 98%, it has established itself well above email marketing. Mobile marketing provides us with many opportunities to target, from apps and SMS advertising to […]
It’s true when they tell us that it’s much more effective to keep an existing customer than it is to bring in a new one. The biggest brands of today know this and understand the […]
90% of mobile customers use text messaging. SMS is a fast, cost effective and measurable marketing tool. Here are some text-etiquette tips, steps to building your SMS list, what to know about data protection and […]
If you want to reach local customers and keep them coming back to your business, text-message marketing is one of the most effective strategies for doing so: While email marketing messages are opened by less […]
Smartphones are becoming a common part of business environments. File sharing and productivity apps make it easy to use smartphones to enhance the work experience. Unfortunately, smartphones are prone to hacking, viruses and malware attempts. […]
Having an app for your business is something you may have ignored in the past, but these days, it deserves serious consideration. With millions of smartphone and tablet users scattered about, it is essentially another […]
