Marketing your small business in the online world requires more than a simple website loaded with the right keywords. Those days (sadly) are gone. As the number of Internet users continues to grow, search engines […]
Mobile is the dominant marketing channel; with an open rate of 98%, it has established itself well above email marketing. Mobile marketing provides us with many opportunities to target, from apps and SMS advertising to […]
Over the last few years, business owners have been tightening their belts and getting creative over cost-cutting. However, many don’t consider just how much money they spend on postage and delivery fees. While it’s not […]
The marketing manager is a critical component to any company’s success. They’re the ones responsible for using creative, cunning, and savvy interpersonal skills to make the company’s product or service known. A company might sell […]
If you’re like most business owners, there’s never enough time in the day to get what you need to do done. You often wish you could clone yourself, but alas, you cannot. Still, I’m willing […]
All hands on deck As content becomes increasingly important, there will continue to be a greater need for assets. All team members (CEOs included!) will be expected to start contributing photos, blog ideas, quick videos […]
While no two business websites are ever exactly the same, there are a few components that come standard—like the Home page, in most cases a Contact page, and, of course, an About Us page. This […]
If your small business has ever been slammed with an exorbitant bill, you know: tackling a large expense requires time, effort, and headaches. But prevention is better than medicine — and sometimes a little extra […]
