If you Build It, They Will Come: Brand Tribalism

Even though “brand tribalism” is a term that’s bandied about, few businesses understand what it is besides “something we need to get.” In this article, we’ll explore a definition, purpose, and implementation of brand tribalism. […]

Brand Awareness – Start Local

Building a brand is one of the most complicated processes in marketing, if not the most complicated one. It took decades for some companies to even reach the, let’s say, standard of a brand. Nevertheless, […]

A Quick Guide to Branding

This post was originally published on the Standford Technology Ventures Program Blog and Forbes Branding is often seen as a fluffy subject. It’s de-prioritized because it is neither tangible, nor easily measurable and belongs more […]

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