What Happened to the Good old Days? With the nature of commerce trending more and more to online channels, small business owners today face many unique challenges. In the not too distant past, we may […]
Even though “brand tribalism” is a term that’s bandied about, few businesses understand what it is besides “something we need to get.” In this article, we’ll explore a definition, purpose, and implementation of brand tribalism. […]
Building a brand is one of the most complicated processes in marketing, if not the most complicated one. It took decades for some companies to even reach the, let’s say, standard of a brand. Nevertheless, […]
This post was originally published on the Standford Technology Ventures Program Blog and Forbes Branding is often seen as a fluffy subject. It’s de-prioritized because it is neither tangible, nor easily measurable and belongs more […]
Whether the economy is up or down it is always important for small businesses to be resourceful and creative when it comes to marketing their brand. The “Guerilla” approach to marketing is the route most […]
When you walk into someone’s home for the first time you immediately get a feel for the type of person they are, whether that be chilled out and slightly messy or extremely organized and a […]
Just as we as human beings prefer to have our own personal identity and personality, the same goes for businesses. Generally, for any product or service to stand out, the brand needs to be customized […]
With growing cutthroat market competition everywhere, it is becoming very difficult to keep customer attention from straying to other, competing brands. A proven technique to gain customer attention and turn that attention into profitable business […]
